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The column · By Swami Guru

Known Issue

In software, a known issue is the bug everyone has agreed to live with. This column is about the other kind: the things in Apple, Google, Meta, Android, iOS and the apps you open every day that have been wrong long enough to count as a decision rather than an oversight. The morning brief covers what happened today. This covers what has been true for months and still is.

Read Featured Opinion →Browse every column (1) ↓ Not today’s news Ends on a verdict No embargo access
Format: ColumnScope: Apple, Google, Meta, Android, iOS, apps and the platforms in betweenCadence: When something is worth sayingWritten by Swami Guru (1 pieces)
01 / The trigger

Not today’s news

The brief is set off by something that happened this morning. A column is set off by something that has been true for months.

02 / The money

Plain about the money

Who benefits from the thing staying broken is usually the answer, and usually the part nobody prints.

03 / The read

The operator’s read

Eleven years leading product inside large publishers, which is mostly an education in why obvious fixes do not ship.

04 / The ending

A verdict

Buy it, skip it, or wait. Not “it depends”.

Lead Opinion Piece

Every column (1)

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Know something that stays broken?

Something in a product you use that has been wrong for years and nobody will say so? That is the column. Send it, in confidence if you prefer, to builtbyswami@gmail.com.